Central Bank has served Lexington and its surrounding communities as a community bank since 1946. But consumers now gravitate toward national banks with locations and ATMs on every block and advanced digital banking tools.
We Start With You
Central Bank
Bringing new life to a 75-year-old brand with highly personal banking.
The Challenge
The Solution
We focused on the fact that Central Bank is truly special because it puts the people in its own communities at the center of EVERYTHING it does. It all came together with a re-energized look and feel in our new campaign, “We start with you."
AUTHENTIC IMAGERY
Keeping It Real
There’s nothing fake about the way Central Bank does business. Or the people it serves. The imagery we use re-enforces that – through real locations and talent from Lexington and the surrounding communities that Central Bank calls home.
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