In a cluttered holiday landscape brimming with gifting options, Maker’s Mark sought to reaffirm its place as the quintessential spirit for meaningful gatherings.
String Theory
Maker’s Mark
Transforming an iconic asset into an invitation to connect.
The Challenge
The Solution
We leveraged the brand’s most iconic element – the red wax seal – to become a symbol of meaningful connection (which it always has been at its heart). “String Theory” transforms the wax into a magical metaphor, showcasing Maker’s Mark as the trusted companion for leading people to the moments that matter.
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