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Misbehavin’

AMIN Worldwide
A celebration of the grittier side of agency life.

The Challenge

When a global network of independent advertising agencies asks you to design a look for a conference themed Misbehavin’, you’ve got to deliver.

The Solution

We went all-in. Full punk-rock aesthetic, complete with a gothic font, gritty photography and pops of hot pink – a nod to the indie agency mindset.

Custom Iconography

Ink anyone?

We pulled our edgy vibe throughout the conference with skull iconography and a custom set of hand-drawn Kentucky- and Louisville-specific illustrations you might see on a flash tat set at your favorite tattoo shop.

Event Materials

Finger-lickin' Good Collateral

We applied our look across web, social, printed materials, wayfinding signage, tattoo sheets and more to connect our guests to the city and state Doe-Anderson calls home. We also may have drunk just a little bit of bourbon and placed more than a few bets on the ponies.

Results

Agencies represented
45
New bourbon fans
100
Kentucky Derby winner
1
Regretful(?) late-night tattoo
1

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