When a global network of independent advertising agencies asks you to design a look for a conference themed Misbehavin’, you’ve got to deliver.
Misbehavin’
AMIN Worldwide
A celebration of the grittier side of agency life.
The Challenge
The Solution
We went all-in. Full punk-rock aesthetic, complete with a gothic font, gritty photography and pops of hot pink – a nod to the indie agency mindset.
Custom Iconography
Ink anyone?
We pulled our edgy vibe throughout the conference with skull iconography and a custom set of hand-drawn Kentucky- and Louisville-specific illustrations you might see on a flash tat set at your favorite tattoo shop.
Event Materials
Finger-lickin' Good Collateral
We applied our look across web, social, printed materials, wayfinding signage, tattoo sheets and more to connect our guests to the city and state Doe-Anderson calls home. We also may have drunk just a little bit of bourbon and placed more than a few bets on the ponies.
Results
Agencies represented
45
New bourbon fans
100
Kentucky Derby winner
1
Regretful(?) late-night tattoo
1