On top of its industry-leading education and conservation efforts, Georgia Aquarium has established itself as a premier destination – featuring some of the largest and rarest aquatic animals in the world. Still, people think of aquariums as a once-a-year – if not a one-time – thing.
Where Wonder Lives
Georgia Aquarium
Redefining Georgia Aquarium as a destination of endless discovery.
The Challenge
The Solution
A brand-new positioning, an enticing tagline, a completely refreshed visual identity and a full 360 campaign – all reflecting the vibrant, ever-changing world of wonder at Georgia Aquarium.
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