Associate Brand Strategy Director – Maker’s Mark & Jim Beam
We are looking for an analytical and creative problem-solver, an exceptional communicator and an excellent collaborator, with a healthy dose of empathy to boot.
Summary
We are looking for an Associate Director of Brand Strategy to be a strategic leader on the coveted Maker’s Mark & Jim Beam accounts, as well as one or more additional client accounts. Our Suntory Global Spirits client has tasked Doe-Anderson with driving sales in their most important market, North America, and this role is a unique opportunity to strategically unlock brilliant creative work to deliver on this objective.
At Doe-Anderson, we believe strategy fuels creative excellence, and that strategy is as much an art as it is a science – both creative and analytical. As the ideal candidate, you are, therefore, an analytical and creative problem-solver, an exceptional communicator and an excellent collaborator, with a healthy dose of empathy to boot.
You have already mastered the fundamentals of the strategy craft. You write great creative briefs, perform excellent 4Cs analyses and give compelling presentations. You’re now ready to take greater strategic responsibilities, partnering with leaders across creative, media and client partnership (account management) and building strong relationships with clients.
You will continue to demonstrate a high level of personal motivation and drive, with an ability to synthesize and share information in a meaningful and compelling way. In this role, you will also collaborate with specialists outside the agency, including data analysts and quantitative and qualitative researchers.
Responsibilities
Insights Generation:
Ongoing strategic discovery work relative to consumers and assigned clients’ businesses. This will often involve research and data collection, both self-guided and in collaboration with key internal and external research partners.
Strategic Planning:
Developing presentations and briefs that will effectively articulate recommended strategies to connect our clients’ brands to their audiences.
Participating and collaborating across agency disciplines to develop marketing solutions to meet clients’ marketing challenges.
Helping collect and report back appropriate metrics for monitoring our clients’ business and marketing efforts.
Agency Thought Leadership:
Working with Strategy team colleagues to concept, obtain, synthesize, distill and distribute relevant industry information and marketing intelligence that helps build agency knowledge and expertise as well as the agency’s profile in the industry.
The Ideal Candidate:
Is a natural diplomat who can lead and work seamlessly with agency partners on an integrated team.
Is naturally curious about the intersection of business, brands and culture.
Has CPG or Spirits experience and familiarity with on-premise, off-premise and non-premise, as well as the three-tier distribution system: producer, distributor, retailer.
Is comfortable managing a portfolio of brands, i.e., can swing easily between master and sub-brand assignments and adhere to/create the red thread.
Has both brand-building and activation experience, including POS.
Is a hungry, energetic, positive, proactive team player – conceptual but also detail-oriented.
Can elevate all the above to compelling brand-level thinking in terms of big organization/ brand ideas.
Has global or international brand experience.
Reports to: VP, Group Brand Strategy Director
Qualifications
7+ years’ experience in marketing planning, advertising or a related field.
Strong critical thinking and analytical skills.
Strong writing, presentation and persuasion skills.
Strong collaboration skills – adept at providing creative feedback and direction.
Strong command of the use of qualitative and quantitative research.
Ability to prioritize and manage multiple accounts and client deliverables.
Possession of integrity and enjoyable to be around.
Willingness to coach and mentor other strategists.
Willing to relocate to the Louisville, Ky, or the Columbus, Ohio, areas. We have a hybrid/flex work policy that respects our employees’ personal lives and allows for flexibility as to time in the office.
About Doe-Anderson
You know the cliché about a company being “like a family?” Well, sometimes clichés become clichés because they’re true. In the case of Doe-Anderson, you would be joining an organization that’s been nurturing careers (and the people attached to them) for well over a century. We like to think it’s because you can carve your own path here, supported by management and your peers. We try hard to keep the corporate politics to a minimum and the self-reliance to the max. That may be why almost half our employees are shareholders in the company – and why people tend to stick around nearly three times the ad agency average. There’s something about the place that makes it hard to leave.
At Doe-Anderson, we have a long history of creating work that, well, works. To do this, we strive to reflect the world we live in and speak to every day. Building belief in brands begins with believing in and celebrating one another as individual members of a diverse and inclusive team.
We will never disqualify a potential team member based on race, color, religion, sex, sexual orientation, gender identity, national origin or veteran or disability status.
The Perks
Summer Fridays
From Memorial Day to Labor Day, we close-up shop at 3:00pm every Friday. Because making the most of every summer makes us better at what we do. Get what you gotta do done (well), and go have fun.
Work-from-anywhere Weeks
For four weeks a year, you can choose to work from literally anywhere in the world you want to. When? That’s up to you. Where is, too. Like the name says – anywhere. The farther flung, the more culturally enriching, the better.
Agency Recharge Weeks
For a full week in the summer and winter, we all close our laptops (and the agency closes its doors) to rest and recharge without worrying about what we might be missing at work. That’s in addition to your standard vacation time.
Totally Employee Owned
We’re 100% employee owned. No holding company or board of directors to answer to (or pay out profits to). Once you’ve put down roots here, you can buy in and be an owner alongside the nearly half of our employees who are, too.
About Columbus
Buckeyes. Bridges. And beer hotels. These are just a few of the things that make our second home, Columbus, Ohio, one of America’s most engaging cities. Home to both the state capital and one of the country’s most storied public universities, Columbus offers a dynamic blend of youthful energy, progressive spirit and good old-fashioned Midwestern attitude (or lack thereof). Even The New York Times was duly impressed, recently naming Columbus one of their “52 Places To Go” around the world. Our local outpost is smack dab in the middle of the Short North, one of the many vibrant neighborhoods within a few minutes of downtown. We encourage you to come pay us a visit; wearing scarlet and gray is optional.
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