People are fed up with our broken health care system and all the hurdles it brings, especially for marginalized populations. Norton Healthcare is a different kind of provider – dedicated to equal access and quality care for the entire community – in need of a different kind of campaign.
All Together
Norton Healthcare
Connecting the whole community through a campaign that’s bigger than health care.
The Challenge
The Solution
We tapped the real people and real places of Louisville to create more than a campaign – a love letter to the whole community. No actors. No sets. Just the real sense of compassion that comes with caring for your whole city.
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