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Doe-Anderson
Doe-Anderson

Health System Summit

2024 Doe-Anderson
Experience a healthcare event like no other.

Doe-Anderson’s bi-annual Health System Summit is arriving just in time for the Bourbon & Beyond Music Festival. Join us for an immersive two-day event full of dynamic discussions and powerful presentations about trends and strategies from our team of experts. Collaborate with other healthcare clients and marketing professionals as we inspire innovation for the future of the healthcare field.

We can’t wait to connect with you. RSVP today and learn more below.

Dates

September 17-18, 2024
RSVP

Agenda

Day 1
Day 2

Welcome to Doe-Anderson
Introductions over lunch
12:00PM – 12:30PM
John Birnsteel

Breakfast

8:30AM – 9:00AM

Media Trends

12:30PM – 1:15PM
Evan Embry, Matt O’Mara, Margaret Giesel, Jen Walker, & Melanie Whitham

Reclaiming Brand Vision

9:00AM – 9:45AM
Lisa Szkatulski & Erin Spalding

The Current State of CRM

1:15PM – 2:15PM
Coleen Byrn

Getting Out There: Learnings from Presenting at HMPS

9:45AM – 10:45AM
Carrie Manuel/Valley Health

Break

2:15PM – 2:30PM

Break

10:45AM – 11:00AM

Boost Marketing Efforts with ESOP Model

2:30PM – 3:30PM
Alison Brotzge-Edler, Kathy Keadle, & Kae Massey

How to Become a Brand Led Healthcare Organization

11:00AM – 12:00PM
Fredrik Sarnblad, Jake Kaufman, & Becca Pratte

Break

3:30PM – 3:45PM

Lunch

12:00PM – 1:00PM

West Louisville Hospital & Health Equity

3:45PM – 4:30PM
Renee Murphy/Norton Healthcare

Marketing Transformation: Adopting to System Expansion

1:00PM – 1:45PM
Kelly Feeley & Cody Albert/OhioHealth

Break

4:30PM – 6:00PM

Stand-Out Stories in Advertising

1:45PM – 2:15PM
Brittany Riley & Sam Plappert

Dinner at 8UP

6:00PM – 9:00PM

Breakout Sessions
– Great Ways to Make the Case for More Budget
Moderators: Stephen Kauffman & Jen Walker

– How to Prioritize Initiatives and Budget when Everything is Important
Moderators: Becca Pratte & Jake Kaufman

– Getting the Best Work Out of Your Agency
Moderators: Lisa Szkatulski & Fredrik Sarnblad

– Open Topic: Continuing the Conversation
Moderator: Claire Tidmore
2:15PM – 3:30PM

Break

3:30PM – 3:45PM

Proving Marketing's ROI

3:45PM – 4:30PM
Michael Shepherd/Franciscan Health

Key Takeaways & Wrap Up

4:30PM – 5:00PM
Lee Dorsey

Your Speakers

Attendees

Accommodations

The Embassy Suites

Info on blocked rooms and special discounted summit rate can be found in the link below:

Book your room.

Meals

Doe-Anderson will provide all meals

RSVP

Secure your spot today!