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Ray Radford - Directory, Channel Marketing

Brand Experience

  • AARP
  • AMEX
  • Beam Global
  • Cummins
  • GE Consumer Electronics
  • Hasbro/Matel
  • Hewlett Packard
  • Honey Baked Ham
  • Jewish Hospital
  • Knob Creek
  • Kohler Company
  • Komatsu
  • Laphroaig
  • Long John Silvers
  • Maker's Mark
  • Morton's Steak House
  • Power Bilt Golf
  • RJ Reynolds
  • Sams
  • US Smokeless Tobacco
  • USA Today
  • Wal-Mart


Questions & Answers:

You were vice-president of Gannett Direct Marketing. How did that prepare you for life at Doe?
It made me realize that life inside the big corporate world was not a good fit for me. I needed to be in a more entrepreneurial world where winning comes from innovative non-traditional thinking.

What is your favorite movie of all time?
"2001: A Space Odyssey". I thought it was frame to frame a masterpiece.

Why do you like college football so much?
There is a real sense of challenge and hope associated with collegiate sports that I think is rejuvenating.

Why did you choose to live in Kentucky rather than a warmer climate state?
Florida has fresh squeezed oranges, Kentucky has fresh squeezed bourbon. I like bourbon more than orange juice.

What's your favorite color?
Taupe, whatever in the hell that is. I just like the sound of the word.

Why is a relationship marketing program essential to a brand?
Because it builds/supports long-term relationships with the consumer and makes brands less susceptible to competitive threats.

Do you have a favorite quote?
“Never pass up the chance to shut up.” I wish I followed that advice more often.

What are you going to pass on to your grandchildren?
A sense of humor.

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