Doe-Anderson

There's a saying: "mighty oaks from tiny acorns grow."

In 1915 in Louisville, Ky., Elmer Doe believed the same could be said for growing mighty brands. And one simple typographer's symbol later, the acorn became a symbol for a wealth of insights we've never forgotten.

First, there are no shortcuts in growing a brand. Cracking open an acorn doesn't give you an oak tree. And cracking one clever print ad campaign doesn't make a strong brand. It takes seasons of growth.

You can't grow a tree from the top down, nor a brand. Only by starting at the grass roots can real growth begin.

Environment is critical. Create an inviting experience where customers feel at home and they'll put down deep roots, invite their friends to join them and grow your brand exponentially.

Life is a never-ending cycle. Only repeating growth ensures survival. By continually planting new seeds of opportunity, a brand is able to grow in a predictable way. Fortunately, it offers both quick, green growth and a long-term system for more.

Since 1915, the acorn has done exactly what it was designed to do - grow.