We even have our own brand enthusiasts. How else could we have grown into the nation's 5th oldest independent brand builder. Read what a few of them are saying.

Word of mouth is a key strategy, as fans of the product can often become de facto brand ambassadors who spread the gospel to others.

- Wendy Melillo,
"Underdog Spirit", AdWeek

The word 'remarkable' means worth making a remark about. If a company is remarked on, it gets past all the spam filters. If something is remarked on, the word spreads, the idea spreads... [Brands like theirs] don't need to sell to everybody. They just need to sell to a few people who really care about what they're doing... [Louisville] has the kind of culture in which people can really cause change to happen by approaching the world in a different way.

- Seth Godin, Author,
Purple Cow, Free Prize Inside, and All Marketers Are Liars

They're the best in class at cultivating brand fans... They've been able to get an incredibly high amount of talk.

- Rory Finlay, Global Chief Marketing Officer,
Beam Global Spirits, "To build buzz... Beam's all talk," AdAge

Maker's Mark bourbon whisky has a very sophisticated ambassador program that takes its relationship with talkers to the next level.

- Andy Sernovitz,
Word of Mouth Marketing: How Smart Companies Get People Talking

By not talking to people who are not interested, we don't waste anyone's time. The main reason we succeeded is because we didn't try to punch the peanut up the hill. We went around the hill and only talked to people interested in what we were doing.

- Bill Samuels, Jr., President,
Maker's Mark

The Acorn Story